Ocean Menorca retains the essence of Castell’s classic
sandals , handcrafted on the island by local artisans, but introduces an innovative element: the use of sustainable materials literally born from the sea. SEAQUAL® yarn is produced from plastic waste collected from seabeds, coastlines, and fishing zones, representing a circular economy model that turns trash into value.
“Feel the sea at your feet,” reads the campaign slogan accompanying the launch, a reference to the waste floating in our seas and threatening marine ecosystems—now repurposed into the soles of these sandals. The campaign embraces contemporary art aesthetics to deliver a clear message: the sea needs help, and fashion can be part of the solution.